Responsible Media

Those of us who produce & distribute media have a responsibility to understand the impact of those actions & the content we create.

In order to meet the UN Sustainable Development Goals within Planetary Boundaries, media has the opportunity to:

• Accelerate Positive Indirect Impacts:

  • normalize sustainable lifestyles & attitudes within stories

  • discuss problems & solutions related to sustainability

  • find partners to reach goals (e.g. albert & Planet Placement, Green Production Guide & EMA Green Seal, Green Spark Group, Earth Angel)

• Accelerate Positive Direct Impacts:

  • consume less energy & materials

  • use more renewable energy & materials

  • produce less waste & emissions

For more details on the opportunities of the media industry, read my KTH dissertation which was published in November 2019.

For details on the opportunities of individuals & other groups to pursue holistic sustainability, read more about the Good Intentions Network.